fARM TO ARM

Farm To Arm is the first luxury offering designed to be net-zero carbon, biodegradable, and waste-free. Handcrafted in New York City’s Garment District by 1 Atelier artisans, each piece is made-to-order, ensuring no excess inventory or waste.

In this campaign, I played a key role in driving the launch from start to finish. My responsibilities included:

• Social Media Planning & Execution – built the content calendar, crafted posts to highlight the brand’s sustainability story, and drove awareness across platforms.

• Email Marketing Release – developed and deployed targeted EDMs to introduce the launch and nurture customer engagement.

• Press & Media Outreach – coordinated the press release and secured coverage to spotlight the brand’s innovation in sustainable luxury.

• Podcast Features – identified and supported podcast interviews to extend brand storytelling and connect with new audiences.