Farm To Arm
1 Atelier’s Farm to Arm Regenerative Leather Bag capsule
FARM TO ARM
Farm To Arm is the first luxury offering designed to be net-zero carbon, biodegradable, and waste-free. Handcrafted in New York City’s Garment District by 1 Atelier artisans, each piece is made-to-order, ensuring no excess inventory or waste.
In this campaign, I played a key role in driving the launch from concept to execution. I focused on translating the complex story of sustainability into a resonant narrative that drove record-breaking engagement.
Social Media Strategy & Growth : I translated 1 Atelier’s sustainability story into a vibrant Instagram presence, producing 30+ monthly posts that drove a 433% surge in community engagement.
Email Marketing & Engagement : I engineered targeted Klaviyo sequences that nurtured deep customer connections through storytelling, resulting in a 25% increase in open rates.
PR, Media & Storytelling : I orchestrated launch events and media outreach with sponsors and KOLs to spotlight our net-zero innovation, contributing to a 433% spike in social engagement.
Podcast & Brand Voice : I identified and secured strategic podcast opportunities to extend our brand narrative and share our mission of "waste-free luxury" with new, value-driven audiences.
